One Cup to a New Life

Some of my earliest and fondest memories begin in my grandmother’s kitchen—early mornings, bagels on the table, and the soft rattle of her little silver percolator on the stove. She’d pour me a cup that was mostly milk with a splash of coffee, but in that moment, I felt seen. Grown. Loved.

In high school, it was a large, light-and-sweet coffee and a buttered roll from the deli. As I got older, there was less milk and more coffee. Then came the “regular coffee” from D.D.—if you know, you know.

Fast forward: I move to California, get sober, and trade alcohol for coffee—drinking it nearly 18 hours a day. This month, I celebrate 30 years without a drink. I’m not sure I could’ve made it without God... and coffee.

That’s why "IAM" launching something that means so much to me:

IAM > Coffee — a brand built on redemption, community, and sharing great coffee with people who matter.

This isn’t just about caffeine.
It’s about calling.
It’s about connection.
It’s about choosing joy—and inviting others to do the same.

Whether you grab a bag, book a float party, or just raise a mug in support—
Thank you for being part of this story.

IAM > Addiction
IAM > My Past
IAM > Coffee

Let’s celebrate what’s possible—one cup at a time.

— Eric Cook